18.169 Gifts / h time together
Look at photos rather than give a camera

Look at photos rather than give a camera

Polaroid

Every day thousands of new photos are saved on hard discs and quickly forgotten. Take the time to sort through old pictures. Look through the albums together with good friends, have a glass of red wine, relive your last holiday, and bask in memories of your childhood with your family. Have a laugh about the dreadful clothes and haircuts you used to have together with your partner.


  • 33%

    of photos remain unsorted
    on a hard disc

  • 8 million

    cameras are
    bought per year

  • 4%

    give cameras as gifts

Sources

  • Florian Opitz, documentary film producer and author

    Eirch Fromm already knew that being is more important than having. Time rather than stuff motivates us to put his insight into practice.

    Florian Opitz, documentary film producer and author
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