Fresh forest air
rather than perfume

The best prerequisite for lively discussions and new ideas is fresh air ...

Take a look now
Fresh forest air rather than perfume

Plant flowers rather
than give a bunch of flowers

When did you last get your hands really dirty? As a child? ...

Take a look now
Plant flowers rather than give a bunch of flowers

Look at photos rather
than give a camera

Every day thousands of new photos are saved on hard discs and quickly forgotten. ...

Take a look now
Look at photos rather than give a camera
Load more

The Project

Why do we give things to the people we love most?

The energy and climate crises are directly related to our behavior as society. And, above all, to our behavior as individuals. Our consumption determines what is produced and how it is produced. Which raw materials are used. We buy a lot of things although we don't really need them. One quarter of food in Germany ends up in the garbage. One third of the clothes in our closets are never worn.

That's one side of the coin. The other side is time, which seems to be slipping away. Time that we don't have to meet friends, for example. Anybody who has read Eckart von Hirschhausen's book "Happiness rarely comes alone" knows that it's social contacts that make us happy, not consumption.

The fifth scarf, the tenth perfume. It sounds banal. But things we buy and then possess cost time, money, and resources. Traditionally, it gets even worse at Christmas. And we still think we're doing a favor to our loved ones when we give them stuff.

So why don't we kill two birds with one stone: give good friends time spent together. Give the world less consumption. Welcome to


    Soon we will be giving gifts again that might end up at the back of closets. That doesn't have to be the case: three gift ideas from the Internet that are different – and also possible at the last minute.

    SPIEGEL ONLINE Read more
  • Design Made in Germany

    This year Scholz & Volkmer has once again created an own Christmas campaign: Time rather than stuff, a concept that is designed to give our consumer society food for thought. Time rather than stuff replaces material gifts with time spent together. The bottom line: a low-key yet cool campaign which is well designed by Scholz & Volkmer, as one would expect

    Design Made in Germany Read more
  • enorm

    Not keen on giving your brother a DVD for Christmas for the fifth time, your mother a cookbook that ends up unused in her kitchen cupboard or your little cousin the umpteenth cuddly toy that will collect dust on a shelf? Scholz & Volkmer, the Wiesbaden-based creative agency, has a solution to this and offers more than great ideas and inspiration on what to buy instead.

  • PAGE online

    The agency Scholz & Volkmer has set up an unusual online shop. You go there to give gifts of time spent together. What gift shall I give? A book, a scarf, a perfume, a home decor item? Gifts of this kind are basically superfluous for people who already have a lot of things. But even so we still want to give them a treat. The Wiesbaden-based agency Scholz & Volkmer solves this problem with their "Time rather than stuff" Christmas campaign.

    PAGE online Read more
  • BUND

    Before giving your loved ones their third cell phone or sixth cookbook that ends up unused in a cupboard, give them something personal - time with you. The "Time rather than stuff" project makes suggestions for great personal gifts that you can give your friends and family without falling back on the same old gift ideas. And the best thing about these gifts is: you're doing something to help the environment. Because our consumer behavior greatly impacts the climate. We determine what is produced and how it is produced. Especially at Christmas we buy things we don't really need.

  • Reset

    Time is more precious than "stuff". Because most of us don't have enough of it. "Time rather than stuff" is an appealing campaign that gives you ideas for time gifts.

  • Frankfurter Allgemeine Zeitung

    The peak in consumption at Christmas is basically about giving people things they don't need. What happens if we turn the system around? A rejection of the absurdity of our late capitalist culture.

    Frankfurter Allgemeine Zeitung Frankfurter Allgemeine Zeitung
  • W&V

    Die Handelskette Real verkauft Produkte, die zwar einen Wert haben, aber kein Geld kosten? Klingt komisch, ist aber so: In der Vorweihnachtszeit gibt es bei Real Geschenkkarten von "Zeit statt Zeug", einer Initiative, die sich dafür einsetzt, statt überflüssiger Konsumgüter lieber gemeinsam verbrachte Zeit zu verschenken.

    W&V W&V

This is how it works

  • Select gift

  • Set date and
    send it off

  • Spend time

There you go
To Top