OK. A kiss just isn't enough on 14th February. But giving flowers has become less special since word got around that Valentine's day is actually a marketing idea created by the flower industry. And surely it's about real tender loving care. Take some time for your loved one. Spoil him or her with a day packed with wishes, for example: breakfast in bed, a stroll around the flea market, cinema in the afternoon ... and of course your mobile switched off all day.